Case Study · Exterior Contractor
A Website That Works As Hard As Your Crew.
Fleming Exterior partnered with Tech Turtle after paying another agency for a website that wasn't producing results. We rebuilt their online presence from the ground up with a custom website, SEO, lead tracking, and automation designed to generate consistent opportunities.
A website that existed, but didn't work
Before Tech Turtle, Fleming Exterior was paying monthly for a website that produced little — with weak branding, no SEO, no tracking, and no way to capture leads online.
No professional website
The business had no credible online home that reflected the quality of its work.
Paying monthly for underperformance
A previous agency charged a recurring fee for a website that simply wasn't producing results.
Weak branding
There was no cohesive brand identity to build recognition or trust with prospects.
Inconsistent logo usage
The logo appeared differently across touchpoints, diluting a professional first impression.
Little business information online
Prospects couldn't easily find services, service areas, or reasons to choose the company.
No SEO strategy
Without any SEO foundation, the business was effectively invisible in local search.
No lead tracking
There was no way to know how many leads came in or where they came from.
No Google Analytics
Zero visibility into traffic or behavior meant no data to guide decisions.
No automation
Every inquiry relied on manual follow-up, leaving room for missed opportunities.
No online lead forms
There was no simple way for interested customers to request information online.
Limited online visibility
Overall, the business struggled to be found by the customers actively looking for it.
The business deserved a website that generated opportunities instead of simply existing.
A complete marketing system, built from scratch
Tech Turtle rebuilt every layer of Fleming Exterior's online presence — branding, website, SEO, tracking, and automation — so the business could generate and manage leads instead of just being listed online.
Customers can request information from anywhere, while the business is notified quickly so opportunities aren't missed.
Ownership gains visibility into incoming leads and business activity, even while away from the office.
Completely custom website
A bespoke site built around the business, not a template — designed to convert visitors into leads.
Premium contractor branding
A cohesive, professional brand identity that builds instant credibility and recognition.
Real project photography
Authentic photos of completed work that prove quality and earn trust faster than stock imagery.
Mobile-first experience
A layout designed for phones first, where most local contractor searches actually happen.
Local SEO implementation
On-page and technical SEO so the business is discoverable for the services and areas it serves.
City landing pages
Dedicated pages for surrounding communities to capture searches beyond a single market.
Google Analytics
A clean analytics setup providing real visibility into traffic, behavior, and performance.
Lead tracking
Every call and form submission measured and attributed so nothing slips through unnoticed.
Automated lead funnels
Customers can request information from anywhere, with the business notified quickly so opportunities aren't missed.
Admin dashboard
Ownership gains visibility into incoming leads and business activity, even while away from the office.
Contact optimization
Clear, prominent contact paths that make it effortless for prospects to reach out.
Fast loading pages
A performant site so visitors and search engines are never left waiting.
Future scalability
An architecture built to grow, ready for new features and service areas over time.
Manage your business even while you're away
The admin dashboard lets the owner confidently step away while keeping visibility into business operations — ensuring the team keeps responding to every new opportunity as it arrives.
- New LeadsLive count
- Pending EstimatesTracked
- CallsLogged
- Quote RequestsCaptured
- Lead SourcesAttributed
- Recent ActivityReal-time
Consistency instead of occasional calls
One of the most significant improvements was creating consistency. Instead of relying on occasional phone calls, the business now receives steady inquiries through both phone calls and online lead forms. The combination of a premium website, local SEO, automated lead funnels, and better user experience created a much more predictable flow of opportunities.
Results shown are specific to this client and depend on many factors including industry, competition, implementation, and market conditions. Individual results will vary.
Consistency changed everything
The biggest business improvement wasn't simply more leads — it was knowing new opportunities were arriving every week. Consistent lead flow helped keep crews busier throughout the year instead of relying on unpredictable referrals alone.
- Daily phone inquiries
- 20+ monthly lead forms
- Better branding
- Higher trust
- Easier customer experience
- More consistent workflow
- Better team accountability
Growing beyond one city
One of the strongest long-term investments was building optimized city pages. Instead of relying solely on customers in one market, the website now reaches neighboring communities — helping stabilize business during slower seasons when demand shifts between different service areas.
Primary market
Home base and core service area
Neighboring city
Captured through a dedicated city page
Nearby community
Reaching searches in an adjacent market
Surrounding area
Stabilizing demand across seasons
Project highlights
- Exterior Contractor
- Wisconsin
- Custom Website
- Local SEO
- City Pages
- Google Analytics
- Lead Tracking
- Admin Dashboard
- Lead Automation
- Branding
- Responsive Design
- Generate Consistent Qualified Leads
Built and measured with a modern stack
Consistency beats occasional success.
This project focused on building repeatable lead generation instead of hoping customers happened to call. By combining the right ingredients, Fleming Exterior now has a marketing system that supports long-term business growth rather than simply displaying company information online.
A partnership that continues growing
Tech Turtle has worked alongside Fleming Exterior for approximately 1.5 years. As the business continued growing, additional features were requested and implemented — including a lead automation database — expanding the website beyond its original scope and creating even greater operational efficiency.
Lead automation database
Added as the business scaled, organizing incoming leads for greater efficiency.
Better team accountability
Shared visibility keeps the whole team responding to opportunities.
1.5 years and counting
An ongoing partnership that evolves with the business.
Expanding scope
New features added over time as new needs emerge.
“The owner was so pleased with the results that he requested an additional lead automation database, which Tech Turtle designed and integrated into the platform.”
Fleming Exterior LLC · Wisconsin
Frequently asked questions
- What did Tech Turtle do for Fleming Exterior LLC?
- Tech Turtle rebuilt Fleming Exterior's entire online presence: a completely custom, mobile-first website with premium contractor branding and real project photography, local SEO with dedicated city landing pages, Google Analytics, lead tracking, automated lead funnels, an admin dashboard, and contact optimization — all designed to generate consistent qualified leads rather than simply display company information.
- How do the automated lead funnels work?
- The automated lead funnels let customers request information from anywhere, while notifying the business quickly so opportunities aren't missed. Combined with the admin dashboard, ownership keeps visibility into incoming leads and business activity even while away from the office.
- What results did Fleming Exterior see?
- The most significant improvement was consistency. Instead of relying on 2–3 occasional phone calls per week, the business now averages roughly one call per day plus 20+ online lead forms every month. The combination of a premium website, local SEO, automated lead funnels, and better user experience created a much more predictable flow of opportunities.
- Why did city pages matter for this contractor?
- City landing pages helped Fleming Exterior grow beyond a single market by reaching neighboring communities. That wider reach helps stabilize the business during slower seasons when demand shifts between different service areas.
- Is Tech Turtle still working with Fleming Exterior?
- Yes. Tech Turtle has worked alongside Fleming Exterior for approximately 1.5 years. As the business grew, additional features were requested and implemented — including a lead automation database — expanding the platform beyond its original scope and creating greater operational efficiency.
Imagine your website bringing in work every week.
Whether you're a contractor, roofer, remodeler, or local service business, Tech Turtle builds custom websites designed to generate consistent leads, improve branding, and help your business grow.
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