FAQ & Resources
Business Website & Marketing FAQ
Honest, plain-language answers to the 97+ questions we hear most from Wisconsin business owners — about websites, SEO, ads, pricing, and how we work.
Browse by topic
Pick a topic to see detailed answers, examples, and next steps. Not sure where to start? Use the search above or explore the most-asked questions below.
Website Design & Redesign
Timelines, what's included, mobile and speed, content, and owning your finished site.
10 answersWebsite Pricing & Ownership
What websites cost, what drives the price, payments, and what you own.
9 answersSearch Engine Optimization (SEO)
How SEO works, how long it takes, and what actually moves rankings.
8 answersLocal SEO
Ranking in your city, the map pack, service areas, and nearby competition.
7 answersGoogle Business Profile
Setting up, optimizing, and getting more calls from your Google listing.
7 answersGoogle Ads
Costs, budgets, how fast leads come in, and whether ads are worth it.
7 answersFacebook & Instagram Ads
How social ads differ from Google, targeting, budgets, and results.
6 answersSocial Media Management
Posting, which platforms matter, and whether social drives real leads.
6 answersLead Generation & Conversion
Turning visitors into calls and forms, and why traffic alone isn't enough.
6 answersAnalytics & Reporting
What to track, understanding reports, and proving marketing works.
6 answersDomains, Email & Hosting
Owning your domain, business email, hosting, and transferring an existing site.
6 answersAI Visibility & Automation
Showing up in AI search, chatbots, and automating follow-up.
6 answersWebsite Maintenance & Care
Updates, backups, security, and why sites need ongoing care.
6 answersWorking With Tech Turtle
Contracts, timelines, payments, communication, and what makes us different.
7 answers
Most-asked questions
The questions business owners ask us most before getting started.
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