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PIPE Plumbing

A clean website and lead system that turns clicks into booked calls, with a 4x lift in website views and an 11.1% Google Ads CTR.

WisconsinWebsite + Google Ads

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Featured Case Study

PIPE Plumbing

Plumbing Company
Wisconsin
Working together since 2024

PIPE Plumbing used the Tech Turtle Growth System to clean up their online presence, increase website traffic, and turn more visitors into booked plumbing calls and jobs.

11.1%Google Ads CTR

High-intent plumbing traffic clicking through at a strong rate.

4xMore Website Views

More local homeowners reaching the company online.

2.37xMore Booked Calls

More prospects turning into scheduled plumbing calls.

MoreBooked Jobs

A stronger lead flow creating more real service opportunities.

BeforevsAfter Tech Turtle

Website Views: 1xbaseline
4ximprovement
Booked Calls: 1xbaseline
2.37ximprovement
Google Ads CTR: ~3%before optimization
11.1%improvement

Monthly website views

BeforeAfter Tech Turtle

The challenge

PIPE Plumbing was getting clicks but not enough booked calls. The site and ad experience were not aligned around a single, obvious next step, so interested visitors slipped through the cracks.

Our approach

01
Rebuild around the call
A clean, fast site structured so the phone number and booking action are always front and center.
02
Align ads to landing experience
We matched Google Ads messaging to tightly focused landing pages, lifting relevance and click-through dramatically.
03
Track every lead
Call and form conversion tracking made it clear which campaigns produced booked jobs, so budget went to what worked.

Why local businesses trust us

Five-star Google reviews from owners who've seen results like these.

5.0 on Google

"Working with Tech Turtle completely changed the way our business gets customers. Before, our website just sat there and did nothing. Within weeks of launching our new site and marketing system, we started getting consistent calls and real leads. What stood out most was how everything was built to actually generate revenue, not just look good. From SEO to Google ads and conversion tracking, everything works together. If you’re a local business and you’re tired of wasting money on marketing that doesn’t work, Tech Turtle is the real deal."

Ronald ValeraGoogle Review

"Tech Turtle Marketing has been a huge help for Property Whale. We needed a more professional online presence and a better way to turn local traffic into real leads, and Logen Doiel helped us tighten everything up from the website strategy to local SEO, Google Business Profile visibility, lead flow, and overall marketing direction. What stood out most was that Tech Turtle did not just make things look nice. They focused on what actually matters: getting calls, building trust, improving conversions, and making the business easier for customers to understand. If you are a local business in Wausau or Central Wisconsin looking for website design, local SEO, Google Business Profile help, or a marketing system that brings in better leads, Tech Turtle Marketing is absolutely worth working with."

Property WhaleGoogle Review

"I had an amazing experience working with Tech Turtle Website Building, and Logen Doiel made the entire process seamless from start to finish. He took the time to really understand my business, my goals, and the look I was going for, and then brought it all to life better than I imagined. Logen Doiel was incredibly responsive, patient with my questions, and explained everything in a way that was easy to understand. The final website is modern, fast, and looks fantastic on both desktop and mobile. You can tell he genuinely cares about delivering quality work and making sure his clients are happy. I highly recommend Logen Doiel and Tech Turtle to anyone looking for professional, reliable website design."

Andrew OlsonGoogle Review

Read all reviews →

More of our work

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Contractor

Fleming Exterior LLC

Ready to turn your website into a lead machine?

Start with a free marketing audit or a quick 15-minute strategy call. No pressure, no jargon, just a clear plan.

Get a Free Marketing Audit Book a 15-Minute Call

Prefer to talk now? Call (715) 409-8775

Our approach

Rebuild around the call

A clean, fast site structured so the phone number and booking action are always front and center.

Align ads to landing experience

We matched Google Ads messaging to tightly focused landing pages, lifting relevance and click-through dramatically.

Track every lead

Call and form conversion tracking made it clear which campaigns produced booked jobs, so budget went to what worked.