FAQ
Facebook & Instagram Ads
How social ads differ from Google, targeting, budgets, and results.
6 common questions
Facebook and Instagram ads reach people based on who they are and what they're interested in, rather than what they're searching for right now. That makes them powerful for building awareness, promoting offers, and staying in front of your community — a different job than Google Ads.
Here's what owners ask when deciding whether social ads fit their business.
Google Ads catch people actively searching for a solution — high intent, ready to act. Facebook and Instagram ads reach people based on demographics and interests as they scroll, which is better for awareness, offers, and remarketing. Many businesses use both: Google to capture demand, Meta to create it.
Management starts from $500/month with a $350 setup fee, and ad spend is paid directly to Meta and kept separate. The right budget depends on your goals and audience size — we'll recommend a starting point that gives the campaign enough room to perform.
Yes. Service businesses use them to promote seasonal offers, generate leads with simple forms, build local brand awareness, and stay top-of-mind through remarketing. The creative and offer matter more than the industry — we tailor both to how your customers buy.
We target by location, age, interests, and behaviors, and we can build audiences from your existing customers or people who visited your website. Local businesses usually start with a tight geographic radius around their service area so budget isn't wasted on people who can't buy.
Social ads typically build over time as we test creative and audiences. Early on you'll see reach and engagement; as we optimize, the focus shifts to leads and cost per result. It's less instant than search ads but excellent for filling the top of your pipeline.
Good creative makes a big difference, but you don't need a full production. Authentic photos of your work, team, and results often outperform polished stock. We'll advise on what to capture, and we can help produce creative when needed.
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