FAQ
Google Ads
Costs, budgets, how fast leads come in, and whether ads are worth it.
7 common questions
Google Ads put you at the top of the results the moment someone searches for what you sell. Done well, it's one of the fastest ways to generate leads; done poorly, it's an easy way to waste money. The difference is targeting, tracking, and ongoing management.
These are the questions we get from owners considering paid search.
Our management starts from $500/month with a one-time setup fee of $350–$500, and advertising spend is separate and paid directly to Google. For most local businesses we recommend a minimum ad budget of around $1,000/month so there's enough data to optimize. We'll recommend a budget based on your market and goals.
Usually within days of launch, since ads put you in front of people actively searching. The first few weeks are a learning period where we gather data and optimize, so results improve as the campaign matures. Speed is the main advantage of ads over SEO.
Yes, always. You pay Google directly for the ad clicks, and you pay us to build, manage, and optimize the campaigns. Keeping them separate means you always know exactly where your money goes and you keep control of your ad account.
Paid campaigns need time to gather data and optimize. The first month is mostly learning, the second is refining, and by the third you're seeing what consistent performance looks like. Judging ads after two weeks is like judging a workout after one day — the commitment protects your investment.
It depends on your average sale and margins — a plumber and a boutique have very different math. Rather than chase a generic number, we focus on cost per lead and cost per customer for your business, then work to improve both over time.
Some wasted spend is normal early on, but good management minimizes it with negative keywords, tight targeting, and conversion tracking. Campaigns that are set and forgotten are where money leaks — ongoing optimization is exactly what the management fee covers.
Yes. We build campaigns in an account you own, so if we part ways, the account and its history stay with you. We don't hold your advertising data hostage.
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